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With the lack of show and car events this year, a disappointment to us all, team Duel began to brainstorm ideas on how we can still do our absolute best to get out and meet as many customers and car care enthusiasts as possible. Whilst exposing our brand to new people.
We identified the fact that as well as us not being able to exhibit this year, our retail stockists were also unable to, so how can we overcome this problem and also support our stockists?
Open days were discussed with our bricks and mortar stockists and welcomed with open arms. Dates were agreed and booked in our first open day for Culture Detailing Club in Kingswinford, West Midlands, and advertising began.
Open days are so crucial for stockists especially coming out the backend of the lockdowns where they have been unable to welcome customers into their stores. Now they can have shoppers in store we want to support in any way we can.
The open day coincided with a new product release for Culture Detailing Club, DESIRE car air freshener manufactured by Duel exclusively for Culture. The product was very well received by the open day attendees and was the most popular item throughout the day by units sold.
The day was a huge success for Culture and Duel, with record sales recorded in the shop and more new people introduced to the Duel brand.
Our next open day will be at Drivers HQ, based in Derby. Drivers HQ are suppliers of the top brands for Detailing Products, Performance Car Parts & Automotive Apparel. An absolute car care heaven! Keep a lookout for dates.
We have more open days scheduled and some still with dates to confirm, but we hope to visit as many stores as possible nationwide throughout the year.